Michel Gondry

                                    Michel Gondry

Michel Gondry was  born May 8, 1963 in Versilles , France.He is well known for his film directing, and producing as well as  his  being a commercial director, music video director, and a screenwriter. He is noted for his inventive visual style and manipulation of mise en sence. His film making career began with directing music videos for  french rock band of which he was a drummer in and his work caught the attention of a music artist Bjork who then asked him to direct a music video for himself. This collaboration resulted a creation of eight music videos all together for the artist Bjork.  He also worked with other artist such as Daft Punk, The White Stripes, The Chemical Brothers, The Vines and many more. He also has worked on TV commercials and pioneered the bullet time technique which has become very populer.  Gondry also made adverts for GAP, Smimoff, Air France, Nike, Coca Cola, Addias, Polaroid, and Levi.

In 2001 Gondry directed his first feature movie, Human Nature, in which Spike Jonze suggested the studio to direct the movie. In 2004 Gondry received his first Oscar award for directing the film Eternal sunshine of the spotless mind. Lastly, Gondry came up with the idea of placing several cameras around someone and taking a picture at the same time, this idea is created in Bjork's Army of me, music video
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The Chemical brothers:https://www.youtube.com/watch?v=s5FyfQDO5g0

Links to videos:
Daft punk around the world :https://www.youtube.com/watch?v=s9MszVE7aR4

Target audience

I want my target audinece to be women young and old,however the album itself is sutiable for people of all ages male and female. The reason i wanted it to be for all ages. This is beause I wanted for all my audience to either want to be in the shoes of my artist ie the women and for the male audience to want to be with her. For the younger audience I wish for them to aspire to be like the artist and look at them as a role model.

Beyonce is a good example of an artist with a wide spread fan base as she apeals to people of all ages , male and female. She creates matarial for everyone,to encourage ,empower entertain.

She even has a blog in which she communicates with fans through video uploads, photos etc

 

John legend is another artist with a good fan base which is similar to beyonce.

However he is a male artist so he draws female fan base who want to be with hi and male fan base who want to be him. 

Beyonce - Run the world -?

BBBTRH=Beyoncé- run the world (girls) analysis

link here :https://www.youtube.com/watch?v=VBmMU_iwe6U&list=AL94UKMTqg-9DnEg7D-Zaj16U5vR1VfNca This music video starts with a medium close-up of the main singer but she has her back the audience. This immediatly engages us and makes us  a part of it as it seems we are following the singer. With her back to us she is portrayed  as the leader, reminding the listeners of the title of the song “Run the world” This also represents her power and authority as she is in front of us riding on a horse.hence  the reason why there is more light then dark. Also, the camera is tilted upwards which makes us as the audience look up at her emphasizing her power and authority.      The camera then zooms out showing the audience the run down area signifying  chaos and destruction. However, because the singer is dressed in white, it could signify peace and harmony, so it seems that she is bringing peace to the run down society. As the clip goes on, this long shot again symbolises her power, authority, strength and the fact that she is above everyone else as the audience have to look up to her.  The long shot makes her look above the land and mountains, it is as if she is up in the sky to rule. The rule of three is being used here as she is in the centre of the shot, making her the predominant focus of the shot. By wearing white and sitting on top of the black horse, this symbolises evil being taken over by purity and goodness hence white over black. The vandalised car and bull are used to introduce the men in the song as they are usually used to portray masculinity. The car says ‘revolution’ signifying the war destruction, and the women's rebellious attitude. The fact that it is in red stands out  to the audience as it is surrounded with dim colours. The red shows a contrast as it signifies love and danger; these are the two emotions which could be perceived as extreme.The bull symbolises the women's power which is eccentric because bull fighting is a masculine sport  so the audience would associate this with the men. 








 The clip goes onto a medium shot of a woman coming out of a cage. This links to voyeurism as she is wearing short clothes and is in a cage. This signifies the stereotypical view of a woman from a mans perspective. There is a contrast between the spacing and the element used; the woman is placed on the right hand side of the shot so it seems as if she is about to escape, however, as she is inside a cage which represents her isolation and entrapment.     

The use of the mise-en-scene in this wide shot is symbolising the power and unity of women as they are all standing together like an army. Their Gestures are feminine yet they are portraying their strength and determination to face anything and everything. The lion represents bravery and again reminds the audience of the title because lions are king of the jungle, the same way the women are ruling the world.The lighting in this video is quiet dark highlighting the destruction and chaos the girls have caused. Reading the title, you would expect the video to have bright colours, however, it is a complete contrast of a stereotypical view from a woman which makes it interesting for the viewers to watch. In the first few shots, we are shown the main singer in an area which has dull and dim colours with low lighting in which the audience can constantly see the sunset. This could represent the girls bringing a new beginning for the world and an end to the destruction caused by men. An example of a powerful shot with the use of different lighting is when the singer is standing on the car. Half  of this medium  wide shot  is light and the other half is dark which could represent the good and evil in this world. Her body language looks as if she is trying to come out of the dark side and bring goodness into the world  

Digi pack

Above you can see my Front album cover

Anamatic

Above is an anamatic that I completed on Beyonce Song Diva.

Rough cut

This is my rough cut, I used some clips from the movie Superman Returns.


Disclamier: I do not own the clips from the movie . These clips are used for educational persposes only. All rights of the Clips go to the Creator of Superman returns.

Lip sycing

 Above and a Lip syncing trial of which was very simple.

Brief

For my coursework I have to complete a promotional package for an album release.This includes a music video alongside a digipak with all the information that is needed. I am also require to produce a magazine advertisement for my digipak. Above is an example of a digipak from Rihanna's Talk that talk album.