Looking at Rihanna's Cheers (Drink To That) music video:
Fragmented Performance. Shots change between a live performance and clips behind the scenes whilst Rihanna is getting ready to perform. There are other clips of her in situations such as spending time with friends, driving and on the beach. There are several clips of Avril Lavigne who performs on the chorus.
She's a girl and is sexualised and the idea of gaze is played on as she wears revealing clothing. This also conforms to her style. Many shots show how her style has changed, such as clips of her with long brown hair but then other shots of her with her current red look.
The shots of Avril Lavigne feature a skateboard, which is a feature of her style and genre of Pop Rock. This is a contrast to Rihannas style of R&B and Hip Hop. Carribean style in the way she sings, the colours and the locations in the video.
Links between the lyrics and visuals with drinking. The lyrics say 'with my raybans on' and she points to her glasses. The music fazes in and out when it is on a deck and Rihanna does the motions of scratching.
There is intertextual reference when she uses a camera. Some of the footage she uses is used within the video is also from what seems to be her personal recordings.
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