Beyonce -Digipak

Front cover
Beyonce's 'I am SASHA FIERCE' album has a very interesting twist to it.In this album Beyonce introduced  her fans to Sasha fierce(Her Alter Ego)
Above is the front cover of  her album. The front cover is a close up on her face and is very striped a simple , she has minimal make on and no jewelry, her expression is simple   and she is looking directly at the audience. This is image is reflecting her self as a wife and working female linking with some of the songs on the album such as ; Broken hearted girl', 'Halo','Best thing I Never Had' , etc . In all these songs she talks about very personal issues that anyone could be going through which helps her stay in-touch with her audience.      

Back cover
Contrasting with the front cover in this image ,Beyonce is no longer in a close up shot however she is in a  wide shot with her whole body in the photo. This is her alter ego  to which we can see a clear distinction between the front and back covers of the album. In this image she is wearing heavy make up this could is connotative  of her stage look and presence. As well as her  her aim to hide behind her alter ego by wearing excessive make up. Also this is telling the audience that she is allot more confident when she has make up on , this is show through her body language. She is laying on the floor in a very difficult pose also showing that once she is in character she is able to do anything. She is wearing a leotard with allot of skin on display this not only inspires her female fan base to want to be like her but again highlights the difference between herself and Sasha.

Copy of Exclusive album cover 
I think that This digi-pak is one of the most effective in regards to the images used a, fans her more in touch with Beyonce as a real women. Her alter ego is almost a way for her to deal with the nerves without actually dealing with them. Emphasising that she, just like the rest of the women in the world needs an escape from her fears and a chance to just let go and enjoys.