Evaluation question 1 -In what ways does your media product use,develop or challenge form and conventions of real media products?

After completing As media made the decision to carry on to A2 media as i enjoyed the whole processes. Although at A2 the task proved a little but tricky i still thoroughly enjoyed creating this project. The task at hand was to create a music video alongside a digipak and magazine advertisement with evidence of the planning as we go along. In my product i feel like i challenged as well as developed the forms and conventions of real professional media products.

Challenges
In my product i did not have many shots of my artist close ups whilst singing.This is one think that would have been expected of an R&B music video However i wanted to focus on the narrative simply because i felt that there was a bigger story to tell through the narrative and that what i wanted the audience to focus of before anything else.  Also in a professional R&B music video the artist,especially female artist would be expected to have more than one outfit change as this would show their success. In my music video I wanted to make the artist allot more relatable to to the target audience, I wanted them I see that although she is successful she's just like the rest of us. Goodwin's theory states that artist use voyeurism (that is the exploitation of women (or male) in order to attract there desired audience. Female artist will wear very provocative clothing or lack thereof and this would attract the male audience and possibly encourage them to want a body like the artist and admire  her confidence of showing her body in the way she does. I also used footage from the movie "Superman Returns" I did this in order to help the narrative of the song . Not only was it helpful but it further the devolved the wants and need of my artist.

Development

I didn't want to drift too far from the genre of R&B so I decided to keep allot of the forms, for example by having visual that were linked with the images of the screen. I kept this the same in order for the viewer to understand what the artist was trying to express, I also didn't want to divert attention from the artist message in the song. In addition  I also tried hard to get a variety of locations.

Analysis of Alicia Key - Diary of Alicia Keys Album

Before  I Started on my own digi-pak, I searched other professional  digi-pak i that i would later  draw ideas from and others that i didn't think would fit with the image i wanted to portray.



Alicia Keys 
Album name- Diary of Alicia keys 

I really like this digi-pak because it wasn't just a picture of the artist but it also reflects her style ,personality and ability. The picture of the piano  is there to remind the audience that  she can play a music instrument and and  maybe even connotative that she composes her own music which makes her music very personal which is something that can draw her target audience. The filter of the white small dots over the image makes it seem like the image is old which links in the the name of the album being ' Diary of Alicia keys'. This makes her target  audience feel like they are on the journey with her and involve them in her. Although it is only half of her face in the front cover it is very effect as the piano is dominating the image which shows the audience that her music is whats more important and again remind they audience that she is Alicia keys as it is her brand. 
 The Image of the keys on her CD reinforce her own name and could possibly be  link with her music being   the key into her life story. (they key to her diary) 
The font on the CD itself ,front and back is all the same which makes the it uniform and very professional 
I really liked this particular Digi-pak as it tells the audience so much about the artist before they have even listened to her music. 

Filming Schedule

I am planning on filming during the week that is coming as the weather is exactly how i want it to be.

Monday- 12-3pm - filming some of the  house sences 

-watching tv -singing standing by the window  part 1.

Tuesday -2-5 pm - filming park scenes  and asking couples is they don't mind being filmed for our music video. 

Wednesday-film scenes in the house (different house) part 2

Thurdsday- Review footage 

Friday- film scenes of  couple arguing  in the house, and the guy leaving.

Beyonce -Digipak

Front cover
Beyonce's 'I am SASHA FIERCE' album has a very interesting twist to it.In this album Beyonce introduced  her fans to Sasha fierce(Her Alter Ego)
Above is the front cover of  her album. The front cover is a close up on her face and is very striped a simple , she has minimal make on and no jewelry, her expression is simple   and she is looking directly at the audience. This is image is reflecting her self as a wife and working female linking with some of the songs on the album such as ; Broken hearted girl', 'Halo','Best thing I Never Had' , etc . In all these songs she talks about very personal issues that anyone could be going through which helps her stay in-touch with her audience.      

Back cover
Contrasting with the front cover in this image ,Beyonce is no longer in a close up shot however she is in a  wide shot with her whole body in the photo. This is her alter ego  to which we can see a clear distinction between the front and back covers of the album. In this image she is wearing heavy make up this could is connotative  of her stage look and presence. As well as her  her aim to hide behind her alter ego by wearing excessive make up. Also this is telling the audience that she is allot more confident when she has make up on , this is show through her body language. She is laying on the floor in a very difficult pose also showing that once she is in character she is able to do anything. She is wearing a leotard with allot of skin on display this not only inspires her female fan base to want to be like her but again highlights the difference between herself and Sasha.

Copy of Exclusive album cover 
I think that This digi-pak is one of the most effective in regards to the images used a, fans her more in touch with Beyonce as a real women. Her alter ego is almost a way for her to deal with the nerves without actually dealing with them. Emphasising that she, just like the rest of the women in the world needs an escape from her fears and a chance to just let go and enjoys.

Magazine advertisment

         

                                       

Magazine adverts ideas

In the magazine advert for Ciara's Body party single that was released in June last year in simple but very captivating. The filter on the image enhances the sexuality of the whole image . In name Ciara in written in her trademark style  and the image is dominating the  page keeping the audience focused on her. The date of the released is also on the page informing her fans and potential fans to keep watch for that particular album during that time. Her pose in the image is very sensual linking in with the title of the song 'Body party' and her eyes are closed which reminds the audience that this song is personal to her.


In this magazine ad Rihanna is promoting her Loud album .The first the we notice just from looking at the image is the  red  filter on both images. This is connotative  of the name of the album being loud (red is a hard loud colour)  as well as the sound of the album being in your face and honest and sexy at the same time. Both images again are dominating the ad  keeping all focus on her.The date of the  album release  
is white to separate it from the red background. Her pose is similar to Ciara's pose. The lack of clothing emphasises her own sexuality as well as expressing her own she is allowing her fans to feel free about expressing there own sexuality.
.

locations& Settings

Below are the location at which I chose to film my music video. 
I wanted all my locations to be authentic so that my audience feel that the artist is just like them hence they go through the same issues in life and just trying to work through them the same way as everyone else but letting the world on the journey with her.